At Cygnus, we believe in higher education as a path to self-improvement

By connecting high-intent prospective students with high-quality institutions, we help real people improve their lives and our partner universities grow their enrollments. We accomplish this by creating and executing transparent, metrics-driven performance marketing and enrollment management solutions.

OUR GUIDING PRINCIPLES

We measure success by the lives we impact and the relationships we build. Every day, we strive to bring meaning and purpose to our work by fostering aculture based on the tenets of our Guiding Principles.

WE FOSTER LEADERSHIP


  • Accepting responsibility and holding ourselves accountable to the commitments we make.
  • Treating each other with respect, dignity, empathy and compassion.
  • Striving to make a difference by positively impacting people and organizations.

WE ARE PASSIONATE ABOUT


  • Helping individuals achieve their personal and professional goals through education.
  • Communicating boldly — meaning what we say and saying what we mean.
  • Giving back to and caring about others.

WE ARE DEDICATED TO


  • Innovation — providing solutions that meet partners’ current and emerging needs.
  • Becoming an extension of our partners’ teams.
  • Building trust by providing transparency.

WE ARE COMMITTED TO


  • Setting the standard of transparency in higher education marketing.
  • Taking performance marketing to a higher level.
  • Ensuring our partner institutions achieve their goals.
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OUR MISSION AND VISION

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Mission

At Cygnus Education, our mission is to drive the adoption of consumer-centric, transparent and metrics-driven performance marketing and enrollment management solutions across higher education, transforming the way we and our partner institutions engage with high-intent prospective students.

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Vision

Our vision is to drive change in higher education marketing, to help institutions rethink their student recruitment approach, and to adopt disruptive strategies that drive efficient enrollment growth and student retention. In doing so, we seek to become the leading end-to-end student recruitment solutions provider.