INNOVATION IN ACTION: HOW CYGNUS IS SHAPING THE FUTURE OF HIGHER EDUCATION

A thought leader in higher education marketing and enrollment management, Marcelo Parravicini has helped numerous institutions reignite enrollment growth through the alignment of marketing efforts and the reengineering of integrated enrollment operations. In 2014, Marcelo founded Cygnus Education on the premise that ethical, consumer-centric, data-driven, and compliant marketing and enrollment strategies can help higher education institutions achieve their enrollment goals, evolving with the marketing landscape through an evidence-based, analytical approach. Marcelo is a graduate of the Wharton School of Business at the University of Pennsylvania.

Angi is a dynamic and creative leader with 15 years of experience specializing in recruitment, marketing, admissions, student success, outreach, and business development. Her unique leadership style is result-oriented and supportive. To assist her teams in achieving business goals, she defines clear objectives and provides the resources and coaching they need to be successful. She believes collaboration is key to a successful organization and works tirelessly to drive collaboration among her teams, other departments, and partner institutions. She has a doctoral degree in Higher Education Leadership from Maryville University.

Devin has steered Cygnus through rapid growth, ensuring financial stability and scalability. He brings over a decade of experience in finance and strategy, having previously spearheaded new product development for global asset manager SEI. Devin is driven to leverage innovative strategies in analytics and finance to empower the Cygnus team to continue its success in helping partners grow. Devin is a graduate of the University of Richmond and a CFA charterholder.

Andrew is a data forward performance marketing leader who has spent his career at the intersection of marketing and technology. Andrew lends his leadership and performance marketing expertise to help clients achieve ambitious enrollment growth goals. Andrew has scaled media campaigns for many of higher education’s largest institutions using the latest advertising technology to augment and increase the effectiveness of his buys. He is currently spearheading the team's marketing operating system, VEGA, which enables institutions to gain efficiencies in their student acquisition campaigns. Andrew is a graduate of Bloomsburg University.

Tony joined Cygnus in 2020, with a background in display advertising and many years of experience building high-performance, high-availability software systems at companies ranging in size from startup to Fortune 500. As CTO, he's now focused on bringing the Cygnus vision to reality through his leadership of the engineering and product teams behind VEGA and ComplyED alongside other in-house technology solutions. Tony is a graduate of Cornell and has a master's degree in Computer Science from Stanford.

Chelsi is an analytics-driven marketing leader with over a decade of experience creating scalable, quality campaigns across digital sources. She has extensive experience in education performance marketing, enabling her to develop a highly effective media team. A media buyer at heart, Chelsi enjoys identifying new source opportunities, expanding existing placements, and producing high-quality audience segments. She helped spearhead the development of the in-house creative team, as she firmly believes frequent creative testing is the key to campaign success. Chelsi is a graduate of the University of Wisconsin-Madison.

Peg has over 20 years of business-based HR experience. Her expertise is in both operational and strategic HR practices. Overseeing all aspects of human resources, talent acquisition and employee engagement she partners with the leadership team to effectively support rapid business growth. Her focus is on serving employees, helping to drive change through collaboration and engagement. Peg is a graduate of Widener University.

Anthony Gigliotti is a dedicated team leader who has spent the past 3+ years with Cygnus leading media strategy and training media buyers on how to run successful campaigns for clients. He is focused on deeply understanding clients’ needs and centering campaign strategy around them. Anthony specializes in crafting strategies for reaching high-intent prospective students across established and emerging channels. Anthony is a graduate of Temple University.

Jessica is a dedicated team leader who has spent the past 12 years within higher education enrollment management and over a year driving Client Success at Cygnus. Because of her experience, she has an in-depth understanding that helps her team find intelligent solutions to client needs. She is data-oriented and places a strong emphasis on collaboration to ensure we build effective client relationships. Jessica believes that the key to helping our clients succeed is transparency, quality campaigns, and compliance. Jessica is a graduate of Middle Tennessee State University.

Alex is a methodical, empathetic, and evidence-based product designer with over eight years of experience pursuing the mental models of human-computer interaction. Her experience spans stakeholder interviews, agile product prioritization, heuristic analyses, and A/B testing. Alex strives to design with clarity and purpose, creating digital products that target needs. She is the head of design for VEGA, the Marketing Operating System serving clients and our internal Cygnus team. Alex is a graduate of Duke University and has a masters degree in Integrated Design & Media from New York University.

Mike has worked in higher education performance marketing for over 15 years, primarily leading SaaS support efforts for Enterprise Accounts. He enjoys building camaraderie with his clients, while guiding them to confidently utilize the software to its fullest potential. Having spearheaded many implementations and integrations throughout his career, Mike is able to draw upon these experiences to provide reliable solutions for his clients. Mike is a graduate of Hofstra University.