From performance social media and search management to email marketing, we provide a broad range of services to achieve challenging marketing objectives and drive scalable, sustainable enrollment growth for higher education institutions.
Using metrics-driven insights, our team of education experts formulates strategies designed to reach and engage high-intent prospective students, while minimizing audience overlap. We develop meaningful metrics that are aligned with overall institutional objectives, while optimizing individual channel performance.
Rest assured, with Cygnus as your partner, your institutions’ brand integrity will be protected. We stand behind a commitment to exclusive, high-intent demand capture, while providing 100 percent transparency into the prospective student journey through ComplyED.
By giving our partner institutions real-time access to all creative assets deployed across all active campaigns, our proprietary ads management platform is changing how institutions view third-party marketing relationships.
Leveraging existing brand awareness, Cygnus deploys nurturing and reactivation email campaigns that deliver strong lifts in conversion rates.
Cygnus provides enrollment management solutions to institutions seeking to introduce online programs or drive online enrollment growth, regionally or nationally.
Cygnus offers complete ROI-focused paid search campaign development (AdWords, Bing, Facebook, etc.), as well as ongoing optimization and management services.
Our team understands how to effectively connect institutions with high-intent prospective students that haven’t yet engaged with their brands.
Cygnus maximizes third-party vendor performance at scale while providing 100 percent transparency and ensuring compliance across the entire mix.
The online higher education vertical is a highly crowded, competitive landscape. Institutions aggressively compete for share-of-voice and prospective student leads by leveraging various digital channels, primarily placing emphasis on organic rankings and paid search initiatives. Making matters more challenging, institutions frequently have critical program-specific enrollment goals. To augment internal enrollment efforts, institutions often engage affiliate marketing agencies.