Our leadership team brings decades of relevant higher education marketing and enrollment management experience to the table.

Over the years, we have successfully navigated the industry’s many challenges and changes, both on the institutional and agency side. Leveraging our expertise and unique perspectives, we set out to create and deliver integrated solutions that transform the way we and our partner institutions engage with high-intent prospective students.

MARCELO S. PARRAVICINI

President, CEO

A marketing thought leader in higher education, Marcelo has helped numerous institutions expand and promote their education offerings, restructure their enrollment management organizations and formulate operational strategies that directly impact enrollment growth.

ANDREW MILNER

Chief Growth Officer

As head of the Cygnus in-house media buying team, Andrew lends his leadership and performance marketing expertise to help clients achieve ambitious enrollment growth goals. Andrew has scaled media campaigns for many of higher education’s largest institutionsusing the latest in ad tech.

DEVIN CASSELS

Chief Operations and Financial Officer

Devin is responsible for identifying and executing strategic growth opportunities, as well as managing the company’s financials. Prior to his current role, Devin co-founded a higher education performance marketing agency and steered its growth from startup to eventual acquisition by Cygnus.

TONY NOVAK

Chief Technology Officer

Tony joined the Cygnus team in 2020, bringing with him many years of experience in building performant, scalable web experiences and vast, relevant knowledge from the world of display advertising. As CTO, Tony spearheads all of Cygnus’s in-house technology efforts.

KRIS SAIM

EVP Client Services

Kris has more than two decades of experience in managing profit-generating accounts and significant client relationships. At Cygnus, Kris leads the Client Success team and prides himself on empowering his co-workers to deliver world-class client service.

MARGARET PEG CATALFAMO SPHR

VP Human Resources and Compliance

As a seasoned HR leader and business partner, Peg has used her diverse background to positively impact people, culture and community. Her focus at Cygnus is serving employees and leadership and helping drive change through collaboration, strategic vision and organizational alignment.

DON ALAVA

EVP Marketing Services

An end-to-end digital business strategist, Don utilizes his expertise to identify opportunities for enrollment growth through SEO, SEM, social and mobile. Prior to Cygnus, Don applied his skills at leading institutions, such as Southern New Hampshire University and Drexel University.

MARCELO S. PARRAVICINI

President, CEO

A marketing thought leader in higher education, Marcelo has helped numerous institutions expand and promote their education offerings, restructure their enrollment management organizations and formulate operational strategies that directly impact enrollment growth.

Andrew Milner

Chief Growth Officer

As head of the Cygnus in-house media buying team, Andrew lends his leadership and performance marketing expertise to help clients achieve ambitious enrollment growth goals. Andrew has scaled media campaigns for many of higher education’s largest institutionsusing the latest in ad tech.

Devin Cassels

Chief Operations and Financial Officer

Devin is responsible for identifying and executing strategic growth opportunities, as well as managing the company’s financials. Prior to his current role, Devin co-founded a higher education performance marketing agency and steered its growth from startup to eventual acquisition by Cygnus.

Tony Novak

Chief Technology Officer

Tony joined the Cygnus team in 2020, bringing with him many years of experience in building performant, scalable web experiences and vast, relevant knowledge from the world of display advertising. As CTO, Tony spearheads all of Cygnus’s in-house technology efforts.

Kris Saim

EVP Client Services

Kris has more than two decades of experience in managing profit-generating accounts and significant client relationships. At Cygnus, Kris leads the Client Success team and prides himself on empowering his co-workers to deliver world-class client service. 

Margaret Peg Catalfamo SPHR

VP Human Resources and Compliance

As a seasoned HR leader and business partner, Peg has used her diverse background to positively impact people, culture and community. Her focus at Cygnus is serving employees and leadership and helping drive change through collaboration, strategic vision and organizational alignment.

Don Alava

EVP Marketing Services

An end-to-end digital business strategist, Don utilizes his expertise to identify opportunities for enrollment growth through SEO, SEM, social and mobile. Prior to Cygnus, Don applied his skills at leading institutions, such as Southern New Hampshire University and Drexel University.