Paid search campaigns generate quality prospects more efficiently and effectively than most other marketing channels.

Cygnus offers complete ROI-focused paid search campaign development (AdWords, Bing, Facebook, etc.), as well as ongoing optimization and management services. First, we analyze partner institutions’ current efforts and goals to create customized, cohesive strategies that get results. We focus on quality scores and have real-time optimization and dayparting capabilities with CTC buttons that are live only when enrollment advisors are active. Plus, we provide true cost and performance details down to the keyword level.

WITH OUR FULLY TRANSPARENT AND
COMPLIANT PAID SEARCH CAMPAIGNS,
INSTITUTIONS BENEFIT FROM:

  • Campaigns unique to each location, with a mix of branded and non-branded keywords.

  • Landing pages with clear CTAs, simplified forms, and that are A/B tested for continuous improvement.

  • Dayparting based on traffic and conversion trends.

  • Trackable phone numbers with CTC technology.

  • Mobile optimization and mobile-specific bid adjustments.

  • Daily optimizations to increase traffic and optimize cost.

  • Transparent reporting with keywords, ad copy, clicks, conversion rates and spend details.

WHY CHOOSE CYGNUS TO MANAGE YOUR PAID SEARCH EFFORTS?

  • 100% first-party performance marketing agency dedicated to higher education.

  • 100% internally managed performance marketing initiatives.

  • 100% transparency into the prospective student journey.

  • 100% exclusive CPL and CPC campaigns to drive prospective student traffic.

  • We help institutions augment their reach — up to 90% of prospective students realized from our campaigns are new.