An integrated enrollment management organization is essential to deliver rich and positive experiences throughout the prospective student journey. Achieved through process automation and operations management training, this synchronization of cross-functional efforts creates a business management system and culture that ignite enrollment growth.
Cygnus takes a holistic view of your operations to identify areas for enhancement through process definition and team alignment. Once established and adopted across your organization, the new system allows you to measure the effectiveness of your marketing, recruitment and enrollment efforts, while realizing enrollment growth.
We conduct a detailed analysis of all operational processes currently supporting student recruitment and admissions efforts. As part of this analysis, we interview key internal stakeholders, including senior administrators and staff. During this phase, Cygnus may provide tactical recommendations for immediate process improvements.
We complete a competitive analysis to benchmark enrollment management capabilities. Findings from phases I and II are used to compile a SWOT analysis and formulate an operational strategy.
We identify the strategy, objectives and tactical priorities needed to achieve enrollment goals. The enrollment management strategy includes a plan that outlines how enrollment management resources (such as admissions counselors, tuition advisors, etc.) will be retrained and redeployed to achieve institutional goals.
In the final phase, we formulate a tactical execution plan that details all of the steps required to fine-tune and effectively manage recruitment efforts (inquiry qualification, application management) and admissions processes (completed application processing, matriculation and registration). Additionally, we create training materials that cover all of the steps of the realigned enrollment management process.
Cygnus offers a valuable alternative to tuition revenue sharing or outsourced program management (OPM). By becoming an extension of your team, we develop a comprehensive understanding of your organization and culture, which we then use to integrate and optimize your operations. Through our multistep process, we provide the tools your institution needs to effectively drive enrollment growth for new or existing online programs. As experts in higher education marketing, student recruitment and enrollment management, Cygnus is dedicated to your success.