With targeted email marketing campaigns, Cygnus helps institutions build and nurture relationships to enable better engagement and more efficient transitions throughout the prospective student journey.

Email marketing is extremely cost efficient, with nurturing and reactivation campaigns delivering a strong lift in conversion rates. Offering full brand and message control, email also boosts the performance of other marketing channels while remaining one of the most trusted forms of digital marketing.

EMAIL MARKETING IS IDEAL FOR TACKLING THESE CHALLENGES:

  • Lifting conversion rates at various milestones throughout the prospective student journey.

  • Improving overall retention rates with targeted communications to current students.

  • Connecting with prospects with incomplete or inaccurate contact information (e.g., transposition errors).

  • Re-engaging older prospects, lifting overall cross-channel performance.

Cygnus’s flexible, customized approach to email marketing maximizes institutions’ entire prospect databases — past, present and future. Utilizing email best practice guidelines developed from our years of experience in performance marketing, we deploy automated and verified email messages, carefully created to be relevant at the moment received.

Campaigns use dynamic CTC buttons that render on smartphones during business hours and disappear during off hours. Plus, we use multiplatform designs with responsive templates that automatically adjust in size and layout based on the user’s reading environment.

WHY CHOOSE CYGNUS TO MANAGE YOUR EMAIL MARKETING EFFORTS?

  • 100% first-party performance marketing agency dedicated to higher education.

  • 100% internally managed performance marketing initiatives.

  • 100% transparency into the prospective student journey.

  • 100% exclusive CPL and CPC campaigns to drive prospective student traffic.

  • We help institutions augment their reach — up to 90% of prospective students realized from our campaigns are new.