We build performance marketing strategies that put institutional brands and prospective students first. Knowing and understanding where, how and when prospective students interact and engage with brands is very important to us and our partners.
That’s why we built ComplyED, the first self-serve ad platform that empowers institutions by giving them full access to each and every advertisement actively running for their brand. No more black boxes.
More often than not, institutions aren’t given real-time access to creative assets being deployed by third-party vendors in their digital marketing campaigns. Even when third-party vendors do share creative details with their client institutions, it is difficult to keep track of all of the copy, images and landing pages those vendors are actively running. And, since most compliance requests are managed through email threads, the information is easily lost or forgotten. From an institutional perspective, the problem is straightforward. There is a clear need to protect brand integrity by ensuring third-party vendors are running 100 percent transparent and compliant campaigns.
We built ComplyED out of our commitment to deliver 100 percent transparent and compliant marketing solutions. ComplyED provides our partner institutions with real-time access to all currently deployed creative assets across all marketing campaigns, as well as a depository of all previously deployed creative — all in a single, easy-to-access location. Our clients can log on to ComplyED any time to approve or reject pending creative requests or to see all active and inactive creative assets, marketing channels, and landing pages.
Real-time access to all creative assets actively being used
Real-time access to an archive of creative assets previously used
Real-time access to all compliance requests in one platform
Integrated email notifications – institutional stakeholders are notified when new creatives are uploaded for approval
Ability to send real-time feedback to Cygnus’ media team if creative updates are needed