Cygnus Education is the only performance marketing agency working exclusively in the higher education vertical that was founded by a former higher education CMO.

It was founded on the premise that it is possible to help institutions connect with high- intent prospective students through the execution of performance marketing solutions that are 100% transparent and compliant.

EXPERIENCE AT YOUR SERVICE

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PERFORMANCE
MARKETING

As part of our commitment to honoring transparency, our core brand promise, we help institutions connect with high-intent prospective students through the execution of internally managed, first-party performance marketing solutions that are 100% transparent and compliant.

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VENDOR MANAGEMENT/AOR SERVICES

Cygnus’ third-party vendor management services provide schools with the transparency, and compliance that allows schools to focus on internal best practices while our team manages a fully compliant mix that delivers high-intent prospective students and transparent enrollment growth.

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ENROLLMENT MANAGEMENT SOLUTION

With decades of enrollment management experience, our team helps institutions identify operational deficiencies and process variability that negatively impact enrollment operations. We then help institutions realign enrollment processes aimed at driving enrollment growth.

THE CYGNUS ADVANTAGE

  • 100% first-party performance marketing agency dedicated to higher education.

  • 100% internally managed performance marketing initiatives.

  • 100% transparency into the prospective student journey.

  • 100% exclusive CPL and CPC campaigns to drive prospective student traffic.

  • We help institutions augment their reach — up to 90% of prospective students realized from our campaigns are new.

LATEST INSIGHTS

GRAND CANYON UNIVERSITY
AND PERFORMANCE
SOCIAL MEDIA

A High-Performance, Transparent Alternative to Affiliate Marketing.

MARKETING VS. SALES

The Importance of an Integrated Enrollment Management Organization and How It Impacts Marketing ROI.

LEAD GENERATION VS.
DEMAND CAPTURE

Are your Marketing Efforts Helping You Engage with High-Intent Prospective Students?

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READY TO IGNITE
ENROLLMENT GROWTH?

Our experienced team is ready to help your institution achieve its enrollment goals.